Short-form video that respects the crop

    Design for safe zones, thumb-stopping hooks, and caption-first storytelling before you media buy.

    • Fewer accidental face crops
    • Faster iteration on hooks without full redesigns
    • Exports that match platform loudness norms post-processing

    Vertical-first pipeline

    1. 1Hook board
    2. 2Vertical render
    3. 3Caption styling
    4. 4A/B export

    How it works

    1. 1

      Block the hook

      First 1–2 seconds get the largest lettering.

    2. 2

      Design vertical negative space

      Leave UI chrome from platforms in mind.

    3. 3

      Caption pass

      Treat captions as creative, not afterthought.

    Winning patterns

    • Proof-led hooks
    • UGC aesthetic with tight disclaimers
    • Dynamic product showcases

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